Chadwick's of Boston is one of the titles owned by longtime client Redcats USA. Chadwick's is an off-price brand designed to appeal to women 30-50 years old as "America's favorite one-stop shopping destination for up-to-date women's fashion at values that are unsurpassed".
The catalog has recently undergone changes including a more relaxed, sophisticated style of photography, an emphasis put on the chadwicks.com shopping site and additional items offered there, and a more sophisticated editorial copy style. |