This logo and letterhead project came about when Principal Barbara Augello decided to change the name of her business from Cape Cod Wellness to HealthEd of New England thereby eliminating any geographical concerns potential clients may have with hiring her company. She was so happy with the results that she has given Piercing Communications a glowing testimonial.

In addition, this logo received an American Graphic Design Award and appeared in the 2006 Graphic Design USA Design Annual.