This press kit for affinity marketer USGS was designed on an extremely tight timeline in order to meet an upcoming trade show deadline. The project had been given to another design firm but the client was not happy with their concepts. They invited Piercing Communications to take on the assignment and hoped existing photography could still be utilized (it was).

Purple was used to help this golf magazine stand out in a sea of green competition. The 7 step sheets inside the folder (shown below) stack up to form an image of a golf ball in the upper right corner.